Washington:
Apple is gearing up for a considerable improve in iPhone manufacturing for the upcoming yr, with a selected emphasis on its Professional and Professional Max fashions.
In response to current studies by GSM Enviornment, the tech big plans to fabricate roughly 90.1 million iPhones in 2024, a slight improve from final yr’s goal of 86.2 million items.
This yr’s manufacturing technique reveals a notable shift in focus in the direction of higher-end fashions.
The iPhone 16 Professional Max is anticipated to make up a good portion of this complete, with plans to supply 33.2 million items, which represents 37 per cent of the full manufacturing combine.
This marks a substantial improve from final yr’s manufacturing of 24.2 million iPhone 15 Professional Max items, based on GSM Enviornment.
Equally, the manufacturing of iPhone 16 Professional fashions is ready to rise to 26.6 million items, accounting for 30 per cent of the full iPhone 16 manufacturing.
This is a rise from the 21.8 million items of the iPhone 15 Professional produced final yr.
In distinction, the non-Professional variants will see a extra modest manufacturing improve.
The usual iPhone 16 will see an increase to 24.5 million items, up from 21.8 million final yr, whereas the iPhone 16 Plus will see a discount, with solely 5.8 million items deliberate for manufacturing.
This represents a decline from the 8.5 million items of the iPhone 15 Plus produced final yr, based on GSM Enviornment.
This shift in manufacturing focus in the direction of the Professional and Professional Max fashions underscores a rising client desire for higher-end smartphones, which generally provide larger revenue margins for Apple.
Because the iPhone 16 sequence is anticipated to debut on September 10, 2024, these manufacturing changes spotlight Apple’s strategic response to evolving market calls for and client tendencies.
(Apart from the headline, this story has not been edited by NDTV workers and is revealed from a syndicated feed.)
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